It seems that after 5 years, Microsoft decided to redesign the Xbox 360 game box art’s logo banner (or “top strip” or whatever you want to call it).

Before (2005)

After (???)

I quite like the new design. I feel that it is nicer than the old design, but at the same time I do not see a need to because the new design is not that much different from the old one. A lot of websites are speculating that this is to celebrate the launch of Project Natal and that comes to no surprise.

It seems that there are still some tweaking to be done though. As you can see, the “Xbox Live” words are still not implemented in the new design. I can imagine the words being relocated to another part of the box because the new green abstract design on the right is already heavy enough to provide visual balance on the two sides, so the right side does not feel like it is missing something. But I think it is quite unlikely that the words’ position will change.

Kotaku has linked to 2 games on Amazon that are using the “beta” design. They are Kane & Lynch 2 and Mafia II. However, the banner resolution for these 2 games are clearly different from one another, which further implies that there are still changes to be made.

Since we are on the topic of redesigning box art, lets look back at the PlayStation 3’s box art changes!

Before (2006)

After (2009)

So what are your thoughts of the Xbox 360’s new box art design? Yay or nay?

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Source(s): Destructoid | Kotaku | Amazon – Kane & Lynch 2 / Mafia II